Published News » Social Media
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Make Content Strategy Work As Part of Social Service Design
Posted by
RosalindaMccully 5 hours ago
Social Media|
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http://socialmediatoday.com —
"Content": isn't the same thing as "published information." We tend to think of it as separate from "sevices," when in fact it's a central component of online services--everything from shopping to research to maps. "Social service design" is a new way of thinking about the services for which we make content. These services are now social as wel
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3
Plan to Respond: Using Social Media in a Crisis, pt. 3
http://socialmediatoday.com —
Research indicates that organizations that plan and practice are more successful in navigating a crisis. According to the 2011 Crisis Preparedness Study by Burson-Marstellar, companies with a plan recover faster and lose less money in a crisis than those who don't.
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8
As Facebook Timeline Comes to Brands, Will You Be Prepared?
http://socialmediatoday.com —
News through the Facebook grapevine is that the social network will not only be releasing a mandatory Timeline update for all users but soon Facebook Pages will also be getting a makeover with a new look and feel. Make sure your brand is ready!
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6
What a Brand Manager Can Learn from a Violin Player - A Social Experiment
Posted by
RosalindaMccully 5 hours ago
Social Media|
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http://socialmediatoday.com —
As much as our world continues to change and evolve, there are some things that will never change in the eyes of a consumer. One of them is the fact that perception often is reality. And brand managers and brand marketers alike should never lose sight of that, especially when it comes to packaging.
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A Guide to Managing Social Media Engagement for Financial Organisations
Posted by
RosalindaMccully 5 hours ago
Social Media|
a
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managing
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organisations
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http://socialmediatoday.com —
Financial organisations can reap great benefits from using social media to connect with customers, according to a new white paper from social media management agency, eModeration. The paper, ‘A guide to managing social media engagement for financial organisations’ outlines the benefits of social media and provides suggestions and examples as to how the industry can use social media without breach
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3
Super Bowl XLVI Goes Social: Amplifying the Game Experience Online [INFOGRAPHIC]
Posted by
RosalindaMccully 5 hours ago
Social Media|
super
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xlvi
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infographic
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http://socialmediatoday.com —
The Super Bowl XLVI was a social media success thanks to the Indianapolis Super Bowl XLVI Host Committee and team at Raidious, who created and managed the first ever Super Bowl Social Media Command Center. Using the Awareness Social Marketing Hub, the were able to capture a tremendous amount of data and here is just a taste of what they will do with it.
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8
Analyzing Enterprise Text? Don’t Use Sentiment Out of Context
Posted by
RosalindaMccully 5 hours ago
Social Media|
analyzing
enterprise
text
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sentiment
context
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http://socialmediatoday.com —
Only after applying some context does it make sense to apply an extra level of analysis in the form of sentiment to divine if the consumer expressions around quality are positive or negative. Without a backdrop sentiment does little to extend an organization’s understanding of consumer motivation.
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7
Reporting Social to Stakeholders
http://socialmediatoday.com —
This week I moderated a panel of nonprofit professionals as part of Social Media Week DC. But it wasn’t just another “Facebook 101” or a chance to pontificate about Pinterest. These professionals came to talk about standardizing the reporting process – about integrating social media results into the traditional reporting procedure.
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